What Is Digital Marketing & How to Start Digital Marketing

You hear the term digital marketing all the time.

And not just that, you experience digital marketing every day.

Every time you go online, someone is trying to directly or indirectly sell you a product or service.

Today, businesses simply can’t thrive without online marketing. Brands need to leverage digital marketing strategies to generate sales, which are increasingly moving online and direct-to-consumer.

The global digital advertising market is projected to hit $355 billion in 2020 and most of this spend takes place on the major advertising platforms.

And looking into the future, the trend is showing more upward mobility.

Global digital ad spend will make up 60.5% of total media spend by 2023.

Luckily, this rise in digital marketing is beneficial for businesses small and large. After all, digital marketing allows companies to:

◆ Reach their target audience wherever they are.

◆ Use data to observe their online behavior.

◆ Use analytics to understand which marketing messages to send them.

◆ Whether you’re new to digital marketing or just getting your feet wet in the digital marketing world, this comprehensive guide is for you.

Here are some of the essential areas of any digital marketing strategy:

1. Content Marketing

2. Email Marketing

3. Search Engine Optimization (SEO)

4. Social Media Marketing

5. Pay-Per-Click (Paid Ads)

6. Affiliate Marketing